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Research papers

Rebuilding the shattered image of a tourist destination through effective market research and public relations

The research proved that a proportion of tourists, mainly in the German market who had never been to Cyprus, considered the island unsafe mainly because of its proximity to the Middle East and the existing situation with the Turkish army on the...

Catalogue: Seminar 1988: Travel And Tourism Research
Author: A. Andronicou
May 4, 1988
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Citation

Andronicou, A. (1988a, May 04). Rebuilding the shattered image of a tourist destination through effective market research and public relations. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/rebuilding-the-shattered-image-of-a-tourist-destination-through-effective-market-research-and-public-relations


Research papers

Psychographic segmentation in the financial area

The purpose of this article is to outline the preliminary work we in IBRO have been doing on psychographic segmentation. I will, firstly, say something briefly about the background and basis of the work done, I will then indicate the discriminating...

Catalogue: Seminar 1979: The Marketing Of Financial Service In A Competitive Environment
Author: R. Tiller
June 15, 1979
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Citation

Tiller, R. (1979a, June 15). Psychographic segmentation in the financial area. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/psychographic-segmentation-in-the-financial-area


Research papers

The experiment near-gratis-fare

To what extent can drivers of private cars be won over to local public transport by cheap fares during the rush hour! Answering this question was the main task of the experiment NEAR-GRATIS-FARE. During the course of nine months, approximately 10.000...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Dieter Franke
August 1, 1975
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Citation

Franke, D. (1975a, August 01). The experiment near-gratis-fare . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-experiment-near-gratis-fare-


Research papers

The experiment near-gratis-fare (German)

To what extent can drivers of private cars be won over to local public transport by cheap fares during the rush hour! Answering this question was the main task of the experiment NEAR-GRATIS-FARE. During the course of nine months, approximately 10.000...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Dieter Franke
August 1, 1975
×

Citation

Franke, D. (1975a, August 01). The experiment near-gratis-fare (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-experiment-near-gratis-fare-german-